A L A R A S S I
Alarassi is an apparel brand that focuses on producing scarf and hijab for young, active, and fashion-conscious women. The literal meaning of Alarassi in Arabic is "On The Head" but for instance, it has another special meaning "I'd Do Anything For You", which comes to their brand motto, to give the customer the best they need. The feminine and devout element in the brand image are meant to lead the design to a minimalist and versatile style. With desert sunset as the background theme, Alarassi wanted to create a warm and delicate mood to be delivered to their customer. Below is a little outtake of our work for Alarassi.